Number One: The Name
It’s confusing and vaguely sexual. Delicious is a great name for a recipe database or a transvestite craigslist hooker, but it doesn’t exactly scream social bookmarking, or help to explain the concept. And techies’ tendency to spell it del.icio.us certainly doesn’t help.
Number Two: It’s Being Buried in Jargon
As I read through the assigned articles today, I couldn’t get away from buzzwords like metadata or Web2.0. I could post pages on my hatred for these meaningless words (and probably will some day), but for now I’ll just say this. When I hear those words, I turn off. I stop listening, and start to think negative things about the producer of those words.
Other, less cynical people turn off too, because they don’t understand what metadata is or what makes Web2.0 different from the internet that they’ve been using for years. But metadata is really just data, and Web2.0 is Amazon, Ebay, myspace, and facebook and every other site you’ve been using for years. If you can post, vote, or make a list; if it’s even vaguely interactive, then it’s Web 2.0.
These words make simple concepts sound foreign, and as long as Delicious supporters use them in their sermon, they’ll have a hard time getting converts.
Number Three: There’s No Pictures
What really draws people to myspace and facebook? Is it the ability meet interesting people, or reconnect with long lost friends? Is it the chance to express themselves through blog posts and internet poetry? Is it because they really want to hear that 300th struggling band?
Nope, it’s the pictures stupid. There’s a reason people always look better online. I believe they enjoy going through hundreds of pictures of themselves, scrapping the bad, posting the good. Trying to find that one that hides the double chin, and makes their boobs look big, or their manboobs look small. That becomes their icon, and that’s a beautiful thing.
Then they can look at their friends’ pictures, and leave comments that their boobs do in fact look big. This while voicing actual comments to their other friends that said boobs look way too big, and slutty.
Or they can post very embarrassing pictures of their friends looking very intoxicated, and nearly get those friends fired…for fun.
Either way, get pictures Delicious, then we’ll talk.